Travelwritten

0. Introduction

• Welcome to Travelwritten.com

1. Overview

• The Timeses, they are a-changin'

2. Getting started

• Pick the right travel topic
• Web site or blog?
• Static site or CMS?
• Site architecture

3. Building content

• Editorial content, or "What should I write?"
• Newspaper stories vs. Web travel-planning articles
• Article structure

4. Attracting readers

• To attract an audience, find a USP
• Search-engine optimization (SEO)

5. Earning revenue

• Revenue sources
  
• When to seek revenue

6. Other topics

• More resources on the Web
• Why Web freelancing doesn't work
• Why Examiner.com and Suite101.com pay chicken feed
• Tim Leffel's Travel Writing 2.0 (mini-review)

7. Web metrics

• Measuring traffic and demographics (introduction)
• Google Analytics
• Logfile analysis
• Quantcast
• Alexa
• Compete.com
• ComScore Media Metrix, Nielsen NetRatings, Hitwise

• Simple exposure vs. decision support
• Advertising Value Equivalency, or why AVE is DOA on the Web